Content Marketing Specialist (m/f)

bei Abebooks in Düsseldorf E-Mail-AboRSS-Feed

DESCRIPTION

About Us
AbeBooks, an Amazon company, connects millions of buyers with sellers from around the world. We provide a marketplace for hundreds of millions of items that include everything from exquisite manuscripts, fine prints, comics and rare books, to postcards, vintage magazines, posters and art as well as other collectibles like photographs and historic maps.
For our European team we are looking for a Content Marketing Specialist (m/f), owning and driving Merchandising & PR for our German domains AbeBooks.de and ZVAB.com. The position is located in Düsseldorf, Germany and a fixed-term contract employment (1 year).

About the Role
Through story-telling you create engaging content, that is deployed across multiple channels raising awareness, promoting our inventory and selling art, books and other collectible items on AbeBooks.de/ZVAB.de.

Your responsibilities:

  • You will have ownership for a part of our overall business as you are responsible for the German platforms and all relevant content marketing and merchandising tasks and the related on- and offline channels (Email, Social Media, Website, Blog, PR, Print Advertisments, Fairs etc.).
  • To engage customers across multiple channels, you will plan, built, schedule and manage content marketing and merchandising activities. You will develop and deploy localized campaigns and participate in the development and execution of global campaigns.
  • To be able to offer our customers the best possible experience you will conduct customer and market segment research as well as develop targeting, acquisition and segmentation strategies and measures.
  • Based on an understanding of customer behavior data and insights you will develop storylines and key messages to address customer opportunities through merchandising and promotional contents (text, video, photo, etc.) using creativity and storytelling.
  • In order to optimize content marketing performance and efficiency you will constantly measure, test, analyze, adjust and optimize.
  • You will drive innovation & experiment with channels, tools and marketing approaches, identifying and recommending opportunities for improvement, proactively sharing knowledge and insights within the marketing department and other teams.
  • By working together with colleagues from various departments as well as external agencies, partners and organizations you will drive and deliver successful projects.

BASIC QUALIFICATIONS

  • Bachelor’s Degree
  • German native speaker and fluent English language skills
  • Experience in creating engaging content and creative marketing measures for digital channels such as blogs, social media and video platforms
  • Experience in e-commerce/online marketing

PREFERRED QUALIFICATIONS

  • Knowledge and passion for German books and literature, bookselling or publishing
  • Experience with web analytics tools and basic SQL knowledge
  • Experience in PR
  • Understanding of SEO in the content creation process
  • Internet-Enthusiast, HTML& Dreamweaver and image editing experience

Why AbeBooks?
AbeBooks provides competitive salaries, great benefits and a fantastic working environment. What really makes us stand out is the world-class team of people from all over the world that make it truly international. Add the dynamics of a growing online business, a high level of energy and fun and you know what makes working at AbeBooks outstanding.
Come join a creative team of marketers dedicated to providing the best customer experience and business impact.

Are you interested?
We look forward to receiving your application. Please submit your online application including your CV stating your earliest start date and salary expectations.

By submitting your resume and application information, you authorize Amazon to transmit and store your information in the Amazon group of companies’ world-wide recruitment database, and to circulate that information as necessary for the purpose of evaluating your qualifications for this or other job vacancies.



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Veröffentlicht am: 10-10-2017
Aufrufe: 262-mal